Myk Pono - Myk Pono (Page 2)

1.7. How do you persuade people?

1.7. How do you persuade people?

How do you persuade people? If the goal of marketing is to persuade people to think or to act in a certain way then how do marketers achieve this goal? Marketing is all about people so if you want to become better at marketing you want to understand human psychology.

1.6. What is marketing?

1.6. What is marketing?

So, what is marketing? Is it a strategy or technique to manipulate people into buying products and services? That's what many people think. However, marketing is not about tricky or shady tactics to get people to buy something. On a high level, marketing is a function of how

1.5. What is the market?

1.5. What is the market?

A discussion about marketing would be incomplete without explaining what we mean by the market. The market is a system where parties exchange value. The earliest markets in history were set up as exchanges of goods. With the invention of money, value exchange became easier to execute. Money brought liquidity

1.4. Marketing is the most important function in the company.

1.4. Marketing is the most important function in the company.

It's a very common myth in Silicon Valley that the best marketing strategy is a great product. Meaning, if you build a great product customers will find you, share your product with friends, and stay with you. This is why the emphasis of almost every startup is on

1.3. The two primary functions of business: innovation + marketing

1.3. The two primary functions of business: innovation + marketing

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker When Drucker formulated that the

1.2. How do you create a customer?

1.2. How do you create a customer?

What does it mean to create a customer? A better question: How do you create a customer? To create a customer means to identify the need, create the demand in the market, and design a product or service that fulfills this demand. Ultimately, the customer determines the value of the

1.1. The purpose of business is to create a customer.

1.1. The purpose of business is to create a customer.

".... Marketing is too important to be left to the marketing people."- David Packard, founder of Hewlett-Packard The purpose of the business is the core around which all organizations, for-profit and nonprofit, are built. Having the wrong core leads to wrong strategies based on incorrect principles. It is

How to Conduct Customer Interviews (course)

I have recorded a detailed course on How to Conduct Customer and Prospect Interviews ($225 for all time access) – link to the course signup page. In this course you will learn how to design and implement effective customer interviews. Summary You can't please everyone. That's why

Content Strategy: How to 10x Your Content Performance

Content Strategy

Content Strategy: How to 10x Your Content Performance

A great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something and launch it. Brand identity - who you are, what you value, and why - is what attracts people to your business and what makes them stick

Better than an MBA: 22 Great Books About Marketing

Better than an MBA: 22 Great Books About Marketing

A friend of mine asked me which marketing-specific books I recommend. Here are 22 marketing books that teach you more about marketing than a fancy MBA: 1. Positioning by Al Ries and Jack Trout (must read) 2. Crossing the Chasm by Geoffrey Moore (must read) 3. How Brands Grow by

Bringing Change To Organizations

Bringing Change To Organizations

To bring change to the organization you need the vision of how to do it. That’s why aligning an organization on vision and goals is the first thing you must focus on. Then, you need to use agility and accountability to succeed.

The Power of a Weekly Memo: How To Improve Your Productivity and Focus

The Power of a Weekly Memo: How To Improve Your Productivity and Focus

Writing weekly memos is a powerful habit that will raise your level of thinking and will improve your effectiveness. Your weekly memo is the way to clean your brain from everything that keeps you up at night.

Medium Featured

Medium Business Model: A Publisher or a Platform?

Medium made it easy for anyone to publish and share content without the trouble of setting up and managing their own blog. But most importantly, it changed how we view content presentation and experience. Medium's simple and beautiful design made reading digital content fun and entertaining.

Mediafication:
How Media Rewires The World

Mediafication: How Media Rewires The World

The main aim of this article is to show how the media facilitates economic growth of companies and individuals.

How To Conduct Customer and Prospect Interviews (Course)

How To Conduct Customer and Prospect Interviews (Course)

The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.

The Year in Review: 2019

The Year in Review: 2019

The end of the year is a good time to reflect on what’s happened and plan for the next twelve months. I’ve never published my annual review before, but this year, I decided to record and share my experiences with you. By sharing my highs and lows I

How Google Cloud can increase market share against Microsoft and AWS

How Google Cloud can increase market share against Microsoft and AWS

Google's efforts to capture more of the large enterprise market is paying off, however, in order to effectively compete against Microsoft and AWS, Google needs to develop an enterprise go-to-market strategy as part of their DNA.

Marketing Playbook Featured

Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile

The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.

Competitive Analysis Framework

Marketing Playbook Featured

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

Read This Before Hiring a VP of Anything

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A media company requires a new set of skills from its directors and VPs. While domain expertise is

The 3 Angles to Every Corporate Story

The 3 Angles to Every Corporate Story

Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise Industry expertise includes

Marketing Strategy Playbook (20 min video)

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are

Why Every Company is Now a Media Business

Why Every Company is Now a Media Business

This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel the effect of digital transformation — the shift from print publications and

Should SDRs Report to Marketing or Sales?

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is a 5-min video that explains why I believe SDRs should be reporting to marketing. I believe SDRs

Want to Become a Better Writer? Read These 10 Books

Want to Become a Better Writer? Read These 10 Books

Writing helps organize your thoughts. It’s the process of taking abstract ideas and laying them out in a logical way. Jeff Bezos requires…