Myk Pono
I write about product-led growth, go-to-market strategy, and what it takes to build products people actually want to use. Practical frameworks, no fluff — distilled from years working at the intersection of product and growth.
Everything on this site sits at the intersection of product strategy, growth, and go-to-market — with an emphasis on things that are actually useful in practice.
How to build products that grow themselves — freemium models, activation loops, PLG org design, and the metrics that actually matter.
Positioning, ICP, content strategy, and the full arc of taking a product to market — a numbered playbook series with battle-tested frameworks.
A complete framework for running interviews that yield real insights — from recruiting and scripting to synthesis. Used by product teams and founders.
I've spent my career at the intersection of product and growth — thinking hard about why some products win and most don't. The patterns that emerge are rarely about features. They're about strategy: how you define success, how you reach the right people, how you make the product itself drive the next step.
My writing started as a way to capture what I was learning and thinking through — and gradually turned into a resource others found useful. The PLG book grew out of noticing there was no single place that covered product-led growth rigorously, from first principles through to execution. The GTM playbook came from the same frustration: most go-to-market advice is either too abstract or too tactical, skipping the strategy layer in between.
The customer interview course is a little different — it's the most underestimated skill in product work. Getting useful signal from users requires a specific mindset and technique, and almost no one teaches it well. The course is my attempt to fix that.
I keep a Lab where I publish working notes, frameworks, and things I haven't fully written up yet — more informal than the main site, and often more current.
If you want to follow along, the newsletter is the best way. I write when I have something worth saying — usually once or twice a month — and it's free.
Product-led growth and GTM strategy — practical and to the point. Free, once or twice a month.