About

Welcome, and thank you for visiting!

I'm a product management, product-led growth (PLG), product marketing, and go-to-market (GTM) leader, entrepreneur, strategist, consultant, and author with over 15 years of experience building, managing, and growing enterprise (SaaS) and consumer products.

• My mission is to help teams build, market, and grow products people love.
• My in-depth essays (Marketing Playbook) on product growth, marketing, and go-to-market strategies have been read over 1.5 million times.
• Founded GTM Institute
• Experience
• Expertise

Lab:

• Life Principles: a personal collection of principles I aspire to follow.
• Principles of Operation: how to build effective teams.
• Leadership Principles: how to bring out the best in people.

Start Reading Here:

• The Marketing Playbook
• PLG: Deliver Personalized Experience with Product-Led GTM Strategy
• How to Conduct Customer Interviews [Youtube]
• Mediafication: How Media Rewires The World
• Product Management / GTM 101

Let's Connect:

• YouTube: GTM_Institute and Myk Pono
• Linkedin
• Subscribe to my newsletter

Books Everyone Should Read:

1. The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan
2. Amusing Ourselves to Death by Neil Postman
3. The Selfish Gene by Richard Dawkins
4. Thinking Fast and Slow By Daniel Kahneman
5. The Art of Learning by Josh Waitzkin
6. Daring Greatly by Brene Brown
7. The Grand Design by Hawking & Mlodinow
8. The Art of Loving by Erich Fromm
9. Letting Go: The Pathway of Surrender by David R. Hawkins
10. Atomic Habits by James Clear

Other books I love:

1. The Elements of Style by William Strunk Jr.
2. Predictably Irrational by Dan Ariely
3. How Buildings Learn by Stewart Brand
4. The Economy of Cities by Jane Jacobs
5. Living with Complexity by Donald Norman
6. Self-Reliance (essay) by Ralph Waldo Emerson
7. When The Breath Becomes Air by Paul Kalanithi
8. Notes on the Synthesis of Form by Christopher Alexander

Favorite Books on Leadership:

1. Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet
2. The Score Takes Care of Itself: My Philosophy of Leadership by Bill Walsh, Dick Hill.
3. Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
4. Dare to Lead by Brené Brown
5. The Effective Executive, The Essential Drucker, Drucker on Leadership by Peter Drucker (Peter Drucker is a must-read for everyone who wants to become a professional).
6. Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andy Grove

Things I like:

• Favorite movies: Pulp Fiction, Chinatown, Fight Club, Vertigo, Falling Down, Full Metal Jacket, Wonder Boys... (I track and rate every movie I watch)
• Favorite countries to visit: Japan, Italy
• Favorite writers: Carl Sagan, Christopher Hitchens, Richard Dawkins, Sam Harris, Aldous Huxley
• Favorite bands: The Doors, Morcheeba, Parov Stelar
• Favorite books: Check out the list of books I read and my ratings

QUICK BIO:

• Born in Dnipro, Ukraine
• Arrived in Boston, MA in 2004 | Go Celtics!
• Graduated from Kansas State University (Major: Marketing; Member of Track & Field team)
• Rejected by Wharton in 2011 during the interview process.
• Lived in Cambridge/Boston, MA 2008-2014
• Live in San Francisco, CA, since 2014
• Interests: startups, technology, marketing, psychology, media, politics, and reading (what I read).