How To Conduct Customer and Prospect Interviews (Course)
The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.
Learn how to design and implement effective customer interviews
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You can't please everyone. That's why having a clear understanding of your customers and prospects is an essential part of building products that they’ll love.
The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.
Specifically, you will learn how to ask questions that help you understand the context in which your customers and prospects operate. It's crucial to uncover not only customer pains and problems, but also to learn about their objectives, processes, success metrics, priorities, and current alternatives.
This course will also show you how to extract valuable and actionable insights by understanding how your customers act, think and feel.
Objective:
The goal is to help you design and implement effective customer and prospect interviews.
Course Outline
Part 1: Planning Interviews
In this section, you will learn how to formulate the goal for your customer interviews, who to interview, what questions to ask, and how to structure your interviews.
Part 2: Setting Interviews
In this section, you will learn how to create effective outreach strategies and best practices for designing messages that people respond to.
Part 3: Conducting Interviews
In this section, you will learn how to correctly ask questions, follow up, and practice active listening.
Part 4: Analyzing & Summarizing Interviews
In this section, you will learn how to summarize customer interviews.
Who is this webinar for?
How to Conduct Customer & Prospect Interviews is perfect for marketers, product marketers, product managers, startup founders, and even designers and engineers. Anyone who wants to learn more about their customers can benefit from conducting effective interviews.