I have recorded a detailed course on How to Conduct Customer and Prospect Interviews ($225 for all time access) – link to the course signup page.
In this course you will learn how to design and implement effective customer interviews.
You can't please everyone. That's why having a clear understanding of your customers and prospects is an essential part of building products that they’ll love.
The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.
Specifically, you will learn how to ask questions that help you understand the context in which your customers and prospects operate. It's crucial to uncover not only customer pains and problems, but also to learn about their objectives, processes, success metrics, priorities, and current alternatives.
This course will also show you how to extract valuable and actionable insights by understanding how your customers act, think and feel.