Marketing Playbook Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.
Marketing Playbook Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.
thought leadership The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write a book? Know
Marketing Playbook Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS: How To Develop a Customer Acquisition Strategy This article covers the key aspects of designing and implementing an effective customer acquisition strategy. It zeros in on a few important decisions when it comes
Marketing Playbook Understanding Customer Experience in SaaS Understanding Customer Experience in SaaS It seems every company these days is embracing a customer-centric strategy and talking about optimizing the customer experience. But it’s impossible to do either of those without
Marketing Playbook How to Design Marketing Campaigns: The Importance of Market Segmentation This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is
strategic messaging Strategic Communication: How to Develop Strategic Messaging and Positioning How to Develop Strategic Messaging and Positioning *This article was first published on Medium. * This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies
lead scoring How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how companies attract, engage, and convert customers, and how this process can be optimized and
Marketing Playbook How To Track Customer Acquisitions: This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.