Marketing Playbook - Myk Pono

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Marketing Playbook

A collection of 10 posts

How To Conduct Customer and Prospect Interviews (course) Featured

Run Effective Customer and User Interviews

UPDATED Course: lab.mykpono.com Table of Contents The course How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them. Key Goals and

Content Strategy: How to 10x Your Content Performance

Content Strategy

Content Strategy: How to 10x Your Content Performance

A great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something and launch it. Brand identity - who you are, what you value, and why - is what attracts people to your business and what makes them stick

Marketing Playbook Featured

Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile

The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.

Competitive Analysis Framework

Marketing Playbook Featured

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

Marketing Strategy Playbook (20 min video)

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are

Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:

Marketing Playbook Featured

Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:

Freemium and free trial are popular customer acquisition strategies with companies that use a product-led go-to-market strategy, meaning those that leverage their product as a leading go-to-market channel.

How to Design Marketing Campaigns: The Importance of Market Segmentation

Marketing Playbook

How to Design Marketing Campaigns: The Importance of Market Segmentation

This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is SaaS (or enterprise) companies at any growth stage. Even experienced marketing teams should be able to find

Strategic Communication: How to Develop Strategic Messaging and Positioning

strategic messaging Featured

Strategic Communication: How to Develop Strategic Messaging and Positioning

How to Develop Strategic Messaging and Positioning This article was first published on Medium. This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

lead scoring Featured

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how companies attract, engage, and convert customers, and how this process can be optimized and improved. In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead

How To Track Customer Acquisitions:

Marketing Playbook Featured

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.