GTM 101 - Myk Pono

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GTM 101

A collection of 12 posts

PM: Ep #3: What is the simplest prioritization framework for Product and Product Growth Teams?

PM: Ep #3: What is the simplest prioritization framework for Product and Product Growth Teams?

Let's talk about the simplest prioritization framework for product managers and product-led growth teams. Effective prioritization is the key to building highly agile and effective teams. As a product manager, how do you decide what to build tomorrow? Should also take into account what you could make instead? Opportunity cost

PM: Ep #2: Why removing product features is as important as building new ones?

PM: Ep #2: Why removing product features is as important as building new ones?

PMs should not only know how to build new products, features, and capabilities but also when to remove them from the product. The goal of a product manager is to build and grow products that deliver consistent value to customers. It requires not only building new capabilities and features but

PM: Ep #1: Why do so many enterprise products have bad User Interfaces and User Experiences?

PM: Ep #1: Why do so many enterprise products have bad User Interfaces and User Experiences?

Why there are so many badly designed enterprise products. And why it is often the case that the higher the price tag, the worse the product experience. When companies sell large contracts worth hundreds of thousands and millions of dollars, the sales process includes many stakeholders in the decision process.

1.9. How do we buy?

1.9. How do we buy?

Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how

1.8. What is a Product?

1.8. What is a Product?

A product is anything of value that could satisfy a want or need. In other words, a product is the means through which value is delivered to a customer. Any sophisticated business person knows that a product is only successful when customers succeed in achieving their objectives by using it.

1.7. How do you persuade people?

1.7. How do you persuade people?

How do you persuade people? If the goal of marketing is to persuade people to think or to act in a certain way then how do marketers achieve this goal? Marketing is all about people so if you want to become better at marketing you want to understand human psychology.

1.6. What is marketing?

1.6. What is marketing?

So, what is marketing? Is it a strategy or technique to manipulate people into buying products and services? That's what many people think. However, marketing is not about tricky or shady tactics to get people to buy something. On a high level, marketing is a function of how an organization,

1.5. What is the market?

1.5. What is the market?

A discussion about marketing would be incomplete without explaining what we mean by the market. The market is a system where parties exchange value. The earliest markets in history were set up as exchanges of goods. With the invention of money, value exchange became easier to execute. Money brought liquidity

1.4. Marketing is the most important function in the company.

1.4. Marketing is the most important function in the company.

It's a very common myth in Silicon Valley that the best marketing strategy is a great product. Meaning, if you build a great product customers will find you, share your product with friends, and stay with you. This is why the emphasis of almost every startup is on engineering and

1.3. The two primary functions of business: innovation + marketing

1.3. The two primary functions of business: innovation + marketing

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker When Drucker formulated that the purpose of

1.2. How do you create a customer?

1.2. How do you create a customer?

What does it mean to create a customer? A better question: How do you create a customer? To create a customer means to identify the need, create the demand in the market, and design a product or service that fulfills this demand. Ultimately, the customer determines the value of the

1.1. The purpose of business is to create a customer.

1.1. The purpose of business is to create a customer.

> ".... Marketing is too important to be left to the marketing people."- David Packard, founder of Hewlett-Packard The purpose of the business is the core around which all organizations, for-profit and nonprofit, are built. Having the wrong core leads to wrong strategies based on incorrect principles. It is easy to