strategic messaging Featured

Strategic Communication: How to Develop Strategic Messaging and Positioning

How to Develop Strategic Messaging and Positioning This article was first published on Medium. This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help

lead scoring Featured

How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns

In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how companies attract, engage, and convert customers, and how this process can be optimized and improved. In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead

Marketing Playbook Featured

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.

content marketing

Where Not To Look For Content Ideas

Where to look for content ideas? — talk to your customers, interview prospects and industry leaders, look at FAQ, ask your chief evangelist, interview your product leaders. Be true to your story, your message, and your positioning.

brand

How Tech Companies Create a Following

The Chief Evangelist Is The New Brand Ambassador How do you differentiate a great tech company from a mediocre one? Simply determine whether the core team includes an Evangelist. The presence of an Evangelist points to strategic company growth and the expansion of the founders’ roles. While one of the

market analysis

How Linkedin Blew Its Chance to Take on Salesforce.

NOTE: this article was originally published on May 10th before it was announced that Microsoft will acquire Linkedin for $26.2B. Not surprisingly, Salesforce was bidding to buy Linkedin as well. Linkedin has lost an opportunity to take on Salesforce and become a true platform for sales enablement marketplace. Sure,

How Industry Leaders Create Strong Brands

Want To Dominate Your Market? Pick A Word.

Content Strategy

How To Design Prospect Interviews

In the previous post, we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this idea was planted, and now you want to know how to get started. Carefully select 10–20 decision makers who fit your target audience Your sales team can be helpful

The Hack to High-Value Content (Hint: Prospect Interviews)

Prospect interviews are a great way for marketers to generate insightful content, build relationships, and improve value messaging. The bonus: your sales team will love the idea of hot leads nurtured manually by the marketing team.

Content Strategy

“Me-too” Content Strategy Leads to Failure

We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the content marketing concept was just starting out, and only the elite marketing teams could afford it. There is just

Why Retargeting Is Huge Waste Of Money

Retargeting can be the biggest waste of money in your marketing budget.

onboarding

The Cost of Poor User Onboarding Experience

A poor onboarding experience can cost your company. But have you ever estimated exactly how much you can gain by improving the first experience that prospects have with your product?

How To Improve Content Distribution Strategy

Creating great content is just one piece of the puzzle of a successful content marketing strategy and even an amazing content doesn’t…

Effective Value Messaging: The Definitive Guide

UPDATED and more in depth article on Strategic Communication/Messaging and Positioning.

Nap Cafe in San Francisco

Naps are awesome! Naps help you be more productive! Naps make you feel better and improve your mood! Naps help you overcome stress and…

case study

A Product Onboarding Hack That Increased Product Activation Rate by 100% (Respondly Case Study)

User activation is often an overlooked step in the Customer Lifecycle. SaaS companies focus a lot of energy on free trial sign-ups, but it is not enough to get your customers into the product trial. You have to build an on-boarding process that will reduce time to value.

The Case for Product Trial Automation

In my earlier post, I have shared my outlook on a Customer’s Lifecycle journey in SaaS products.

content marketing

Writer Should Be the First Marketing Hire at a Startup

Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.

Your Startup Doesn’t Need Marketing Automation if Your ARR Is Below $1m

(few exceptions apply)

How an Ideal Marketing Team Should Be Structured (in the B2B Market)

or why do we need to drop “Demand Generation” from marketing job titles…

SEO 101 — Search Engine Optimization Guide/Checklist

How to get started with Search Engine Optimization

How to Create Guidelines for Guest Bloggers

Guidelines for Guest Bloggers Example Outline

Incredible story of SEO success

How one startup increased organic traffic by 200% in 5 weeks

case study

How Datanyze Increased Organic Traffic By 200% in 5 Weeks (case study)

Incredible story of SEO success Recently, I came across The Definitive Guide to Growth Hacking e-book which provides a great overview of techniques and strategies to grow users in more creative ways than conventional marketing. For my taste ‘Growth Hacker’ is far too fancy of a term but I’

Social Media for Startups

How to Get Started