Content Strategy - Myk Pono

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Content Strategy

A collection of 12 posts

Content Strategy: How to 10x Your Content Performance

Content Strategy

Content Strategy: How to 10x Your Content Performance

A great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something and launch it. Brand identity - who you are, what you value, and why - is what attracts people to your business and what makes them stick

Read This Before Hiring a VP of Anything

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/]. A media company requires a new set of skills from its directors and

The 3 Angles to Every Corporate Story

The 3 Angles to Every Corporate Story

Every company is now a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/] and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise

Marketing Strategy Playbook (20 min video)

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are

Why Every Company is Now a Media Business

Why Every Company is Now a Media Business

This article was originally published on Forbes [https://www.forbes.com/sites/theyec/2018/05/31/why-every-company-is-now-a-media-business/#35b320e265f6] . Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel

The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book

thought leadership

The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book

Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? 1. Start with Why: Why are you writing the book? / why do you want to write a book? 2. Know Your Reader: Who are your readers? Who are you writing for? 3. Select Your Topic:

How To Track Customer Acquisitions:

Marketing Playbook Featured

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.

Where Not To Look For Content Ideas

content marketing

Where Not To Look For Content Ideas

Where to look for content ideas? — talk to your customers, interview prospects and industry leaders, look at FAQ, ask your chief evangelist, interview your product leaders. Be true to your story, your message, and your positioning.

How Tech Companies Create a Following

The Chief Evangelist Is The New Brand Ambassador How do you differentiate a great tech company from a mediocre one? Simply determine whether the core team includes an Evangelist. The presence of an Evangelist points to strategic company growth and the expansion of the founders’ roles. While one of the

Content Strategy

How To Design Prospect Interviews

In the previous post [https://www.mykpono.com/the-hack-to-high-value-content-hint-prospect-interviews/], we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this idea was planted, and now you want to know how to get started. Carefully select 10–20 decision makers who fit your target audience Your

“Me-too” Content Strategy Leads to Failure

Content Strategy

“Me-too” Content Strategy Leads to Failure

We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the content marketing concept was just starting out, and only the elite marketing teams could afford it. There is just too

Writer Should Be the First Marketing Hire at a Startup

content marketing

Writer Should Be the First Marketing Hire at a Startup

Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.