This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A media company requires a new set of
Content Strategy
A collection of 7 posts
The 3 Angles to Every Corporate Story
Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related
Marketing Strategy Playbook (20 min video)
This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type of problems (active, passive, latent) Values (functional,
Why Every Company is Now a Media Business
This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel the
The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book
Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write a book? Know Your Reader: Who are your readers? Who
How To Track Customer Acquisitions:
This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.
“Me-too” Content Strategy Leads to Failure
We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the content marketing concept was just starting out, and only the
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