content marketing Read This Before Hiring a VP of Anything This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A
Media Company The 3 Angles to Every Corporate Story Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by
marketing Marketing Strategy Playbook (20 min video) This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type
marketing Why Every Company is Now a Media Business This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional
thought leadership The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write a book? Know
Marketing Playbook How To Track Customer Acquisitions: This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.
Content Strategy “Me-too” Content Strategy Leads to Failure We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the content marketing concept