content marketing Read This Before Hiring a VP of Anything This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a
Media Company The 3 Angles to Every Corporate Story Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will
marketing Marketing Strategy Playbook (20 min video) This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings
marketing Why Every Company is Now a Media Business This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to
thought leadership The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write
Marketing Playbook How To Track Customer Acquisitions: This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.
content marketing Where Not To Look For Content Ideas Where to look for content ideas? — talk to your customers, interview prospects and industry leaders, look at FAQ, ask your chief evangelist, interview your product leaders. Be true to your story, your message, and your positioning.
brand How Tech Companies Create a Following The Chief Evangelist Is The New Brand AmbassadorHow do you differentiate a great tech company from a mediocre one? Simply determine whether the core team includes an Evangelist. The presence
Content Strategy How To Design Prospect Interviews In the previous post, we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this idea was planted, and now you want to know how
Content Strategy “Me-too” Content Strategy Leads to Failure We live in an over-communicated society. Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years ago when the
content marketing Writer Should Be the First Marketing Hire at a Startup Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.
