Content Strategy

Read This Before Hiring a VP of Anything

The 3 Angles to Every Corporate Story

Marketing Strategy Playbook (20 min video)

Why Every Company is Now a Media Business

The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.

Where Not To Look For Content Ideas

Where to look for content ideas? — talk to your customers, interview prospects and industry leaders, look at FAQ, ask your chief evangelist, interview your product leaders. Be true to your story, your message, and your positioning.

How Tech Companies Create a Following

How To Design Prospect Interviews

“Me-too” Content Strategy Leads to Failure

Writer Should Be the First Marketing Hire at a Startup

Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.