![How to Conduct Customer and Prospect Interviews](/content/images/size/w600/2023/09/FINAL_-How-to-Customer---Prospect-Interviews-v4--9-.jpg)
![](/content/images/size/w600/2023/09/FINAL_-How-to-Customer---Prospect-Interviews-v4--1--3.jpg)
How To Conduct Customer and Prospect Interviews (course)
How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them.
Key Objectives:
1. Understand the key principles of an effective customer interview.
2. Learn how to design and implement effective customer interviews.
3. Show you how to generate data you can use to improve your product, strategic messaging, and go-to-market strategy.
![How to Conduct Customer and Prospect Interviews](/content/images/size/w600/2023/09/FINAL_-How-to-Customer---Prospect-Interviews-v4--9-.jpg)
![Course 0.1: Customer Interviews | Welcome and Introduction](/content/images/size/w600/2023/09/FINAL_-How-to-Customer---Prospect-Interviews-v4--3--4.jpg)
![Course 0.2: Customer Interviews | Should You Listen To Your Customers?](/content/images/size/w600/2023/09/0.2.-Should-you-listen-to-your-customers--1.jpg)
![Course 0.3: Customer Interviews | Why Interview Your Customers?](/content/images/size/w600/2023/09/0.3.-Why-should-you-interview-customers--1.jpg)
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![Course 0.4: Customer Interviews | How Customer Interviews Fit Into Your Marketing Process](/content/images/size/w600/2023/09/0.4.-Customer-interviews-are-essential-in-1.jpg)
Members only
![Course 1.1: Customer Interviews | The Key to Planning Successful Customer Interviews](/content/images/size/w600/2023/09/1.1.-The-keys-to-successful-customer-interviews-2.jpg)
Members only
![Course 1.2: Customer Interviews | Finding the Right Interview Subjects](/content/images/size/w600/2023/09/1.2.-Finding-the-Right-Interview-Subjects-1.jpg)
Members only
![Course 1.3: Customer Interviews | Planning Your Interview Questions](/content/images/size/w600/2023/09/1.3-Planning-Your-Interview-Questions-1.jpg)
Members only
![Course 1.4: Customer Interviews | Creating a Uniform Structure for Your Customer Interviews](/content/images/size/w600/2023/09/1.4.-Create-a-uniform-structure-for-customer-interviews-1.jpg)
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![Course 2.1: Customer Interviews | Building a Target Interview Subject List](/content/images/size/w600/2023/09/2.1-Building-a-Target-Interview-Subject-List-1.jpg)
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![Course 2.2: Customer Interviews | Building Your Cold Outreach Strategy](/content/images/size/w600/2023/09/2.2.-Develop-cold-outreach-message-1.jpg)
Members only
![Course 4.1: Customer Interviews | Analyzing Your Customer Interview Data](/content/images/size/w600/2023/09/4.1-Analyzing-Your-Customer-Interview-Data-1.jpg)
Members only