How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them. Key Objectives: 1. Understand the key principles of an effective customer interview. 2. Learn how to design and implement effective customer interviews. 3. Show you how to generate data you can use to improve your product, strategic messaging, and go-to-market strategy.