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content marketing
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10 essays
Featured essay
1.5. What is the market?
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Content Strategy
Content Strategy: How to 10x Your Content Performance
content marketing
Read This Before Hiring a VP of Anything
Media Company
The 3 Angles to Every Corporate Story
marketing
Marketing Strategy Playbook (20 min video)
marketing
Why Every Company is Now a Media Business
thought leadership
The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book
content marketing
Where Not To Look For Content Ideas
Where to look for content ideas? — talk to your customers, interview prospects and industry leaders, look at FAQ, ask your chief evangelist, interview your product leaders. Be true to your story, your message, and your positioning.
content marketing
Writer Should Be the First Marketing Hire at a Startup
Before you hire anyone else in marketing and certainly before you hire the VP of Marketing, prior to implementing marketing automation tools or designing marketing processes — hire a content writer.
case study