This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A media company requires a new set of
content marketing
A collection of 5 posts
The 3 Angles to Every Corporate Story
Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related
Marketing Strategy Playbook (20 min video)
This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type of problems (active, passive, latent) Values (functional,
Why Every Company is Now a Media Business
This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel the
The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book
Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write a book? Know Your Reader: Who are your readers? Who
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