Let's talk about the simplest prioritization framework for product managers and product-led growth teams. Effective prioritization is the key to building highly agile and effective teams. As a product manager, how do you decide what to build tomorrow? Should also take into account what you could make instead? Opportunity cost
Why there are so many badly designed enterprise products. And why it is often the case that the higher the price tag, the worse the product experience. When companies sell large contracts worth hundreds of thousands and millions of dollars, the sales process includes many stakeholders in the decision process.
Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how
A discussion about marketing would be incomplete without explaining what we mean by the market. The market is a system where parties exchange value. The earliest markets in history were set up as exchanges of goods. With the invention of money, value exchange became easier to execute. Money brought liquidity
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker When Drucker formulated that the purpose of
> ".... Marketing is too important to be left to the marketing people."- David Packard, founder of Hewlett-Packard The purpose of the business is the core around which all organizations, for-profit and nonprofit, are built. Having the wrong core leads to wrong strategies based on incorrect principles. It is easy to
I have recorded a detailed course on How to Conduct Customer and Prospect Interviews ($225 for all time access) – link to the course signup page [https://gtminstitute.podia.com/how-to-conduct-customer-interviews]. In this course you will learn how to design and implement effective customer interviews. Summary You can't please everyone. That's