Myk Pono

PM

PM: Ep #3: What is the simplest prioritization framework for Product and Product Growth Teams?

Let's talk about the simplest prioritization framework for product managers and product-led growth teams. Effective prioritization is the key to building highly agile and effective teams. As a product manager, how do you decide what to build tomorrow? Should also take into account what you could make instead? Opportunity cost

PM

PM: Ep #2: Why removing product features is as important as building new ones?

PMs should not only know how to build new products, features, and capabilities but also when to remove them from the product. The goal of a product manager is to build and grow products that deliver consistent value to customers. It requires not only building new capabilities and features but

PM

PM: Ep #1: Why do so many enterprise products have bad User Interfaces and User Experiences?

Why there are so many badly designed enterprise products. And why it is often the case that the higher the price tag, the worse the product experience. When companies sell large contracts worth hundreds of thousands and millions of dollars, the sales process includes many stakeholders in the decision process.

GTM

1.9. How do we buy?

Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how

GTM

1.8. What is a Product?

A product is anything of value that could satisfy a want or need. In other words, a product is the means through which value is delivered to a customer. Any sophisticated business person knows that a product is only successful when customers succeed in achieving their objectives by using it.

GTM

1.7. How do you persuade people?

How do you persuade people? If the goal of marketing is to persuade people to think or to act in a certain way then how do marketers achieve this goal? Marketing is all about people so if you want to become better at marketing you want to understand human psychology.

GTM

1.6. What is marketing?

So, what is marketing? Is it a strategy or technique to manipulate people into buying products and services? That's what many people think. However, marketing is not about tricky or shady tactics to get people to buy something. On a high level, marketing is a function of how an organization,

GTM 101

1.5. What is the market?

A discussion about marketing would be incomplete without explaining what we mean by the market. The market is a system where parties exchange value. The earliest markets in history were set up as exchanges of goods. With the invention of money, value exchange became easier to execute. Money brought liquidity

GTM 101

1.4. Marketing is the most important function in the company.

It's a very common myth in Silicon Valley that the best marketing strategy is a great product. Meaning, if you build a great product customers will find you, share your product with friends, and stay with you. This is why the emphasis of almost every startup is on engineering and

GTM 101

1.3. The two primary functions of business: innovation + marketing

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker When Drucker formulated that the purpose of

GTM 101

1.2. How do you create a customer?

What does it mean to create a customer? A better question: How do you create a customer?  To create a customer means to identify the need, create the demand in the market, and design a product or service that fulfills this demand. Ultimately, the customer determines the value of the

GTM 101

1.1. The purpose of business is to create a customer.

> ".... Marketing is too important to be left to the marketing people."- David Packard, founder of Hewlett-Packard The purpose of the business is the core around which all organizations, for-profit and nonprofit, are built. Having the wrong core leads to wrong strategies based on incorrect principles. It is easy to

Featured

How to Conduct Customer Interviews (course)

I have recorded a detailed course on How to Conduct Customer and Prospect Interviews ($225 for all time access) – link to the course signup page [https://gtminstitute.podia.com/how-to-conduct-customer-interviews]. In this course you will learn how to design and implement effective customer interviews. Summary You can't please everyone. That's

Content Strategy

Content Strategy: How to 10x Your Content Performance

A great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something and launch it. Brand identity - who you are, what you value, and why - is what attracts people to your business and what makes them stick

reading

Better than an MBA: 22 Great Books About Marketing

A friend of mine asked me which marketing-specific books I recommend. Here are 22 marketing books that teach you more about marketing than a fancy MBA: 1. Positioning by Al Ries and Jack Trout (must read) 2. Crossing the Chasm by Geoffrey Moore (must read) 3. How Brands Grow by

personal

Why I vote

This post was originally published on Instagram [https://www.instagram.com/p/CG-ebn_h0_t/]. Why should we care to vote? As we go through our daily lives, it's difficult to see how voting impacts it. When you are in college, you are more concerned about your next break, scoring

productivity

Bringing Change To Organizations

To bring change to the organization you need the vision of how to do it. That’s why aligning an organization on vision and goals is the first thing you must focus on. Then, you need to use agility and accountability to succeed.

productivity

The Power of a Weekly Memo: How To Improve Your Productivity and Focus

Writing weekly memos is a powerful habit that will raise your level of thinking and will improve your effectiveness. Your weekly memo is the way to clean your brain from everything that keeps you up at night.

Medium Featured

Medium Business Model: A Publisher or a Platform?

Medium made it easy for anyone to publish and share content without the trouble of setting up and managing their own blog. But most importantly, it changed how we view content presentation and experience. Medium's simple and beautiful design made reading digital content fun and entertaining.

media Featured

Mediafication: How Media Rewires The World

The main aim of this article is to show how the media facilitates economic growth of companies and individuals.

webinar

How To Conduct Customer and Prospect Interviews (Course)

The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.

personal

The Year in Review: 2019

The end of the year is a good time to reflect on what’s happened and plan for the next twelve months. I’ve never published my annual review before, but this year, I decided to record and share my experiences with you. By sharing my highs and lows I

companies

How Google Cloud can increase market share against Microsoft and AWS

Google's efforts to capture more of the large enterprise market is paying off, however, in order to effectively compete against Microsoft and AWS, Google needs to develop an enterprise go-to-market strategy as part of their DNA.

Marketing Playbook Featured

Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile

The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.

Marketing Playbook Featured

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.