Myk Pono | Product Management, Product-led Growth, GTM, Marketing

The Three Ways Product Growth Teams Differ from Traditional PM Teams.

Product growth teams differ from traditional product teams in three ways: They have flexible roadmaps, prioritize speed and velocity of learning, and make more qualitative bets. 1. Flexible roadmaps: Product Growth Teams have more flexible roadmaps. 2. Throw-away work and trade-offs: Product Growth Teams often prioritize for quick and imperfect

customer interviews

[video] 10 Biggest Customer Interview Mistakes

Customer interviews are the lifeblood of any successful product development process. They provide invaluable insights into your target audience's needs, pain points, and preferences. However, conducting effective customer interviews is a skill that requires careful planning and execution. Falling into common traps can lead to misleading data, wasted time, and

How To Conduct Customer and Prospect Interviews (course) Featured

How to Conduct Customer and Prospect Interviews

Table of Contents The course How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them. Key Goals and Objectives: 1. Help anyone to

customer interviews

Course 0.1: Customer Interviews | Welcome and Introduction

0.1. Welcome and Introduction Full Presentation /Deck: FINAL: How to Customer & Prospect Interviews v4How to Conduct Customer and Prospect Interviews Myk Pono | mykpono.com Product, GTM, & Product-Led GrowthGoogle Docs Welcome to the course: How To Conduct Customer Interviews. In the last few years, I’ve spoken with over a

customer interviews

Course 0.2: Customer Interviews | Should You Listen To Your Customers?

0.2. Should You Listen To Your Customers? In 2015, I worked with a startup called Respondly. They had a product that helps organizations reply and triage conversations on Twitter. It was a cool product! Slack was one of their first customers. Respondly helped companies like Slack manage all their

How To Conduct Customer and Prospect Interviews (course)

Course 0.3: Customer Interviews | Why Interview Your Customers?

0.3. Why Interview Your Customers? Now we know that talking to your customers isn’t going to solve everything. But it can still be very powerful when done correctly. So let’s dig into that a little more. In this video, I’m going to talk about 3 principles

customer interviews

Course 0.4: Customer Interviews | How Customer Interviews Fit Into Your Marketing Process

0.4. How Customer Interviews Fit Into Your Marketing Process By now you understand the immense value of customer interviews. Now come the next questions: When should I do them? How do they fit into my overall process? Ideally, you should be speaking with your customers regularly. But there are

How To Conduct Customer and Prospect Interviews (course)

Course 1.1: Customer Interviews | The Key to Planning Successful Customer Interviews

1.1. The Key to Planning Successful Customer Interviews Let’s dive into the first part of the customer interview process: planning successful customer interviews. I’ve created a 5-part framework for successful customer interviews. Here are the five factors you should always consider: 1. Formulate the problem 2. Ask

How To Conduct Customer and Prospect Interviews (course)

Course 1.2: Customer Interviews | Finding the Right Interview Subjects

1.2. Finding the Right Interview Subjects Now that you’ve planned out your interviews, let’s discuss who to interview. You might be asking yourself, “Do I need to talk to the decision-makers or the end-users? Or both?” It depends on the product. \ Think of a low-cost product versus

How To Conduct Customer and Prospect Interviews (course)

Course 1.3: Customer Interviews | Planning Your Interview Questions

1.3. Planning Your Interview Questions Now it’s time to plan your questions. I recommend breaking the interview process into 3 stages: 1. Introduction 2. Research stage 3. The wrap-up Let’s talk about the introduction stage first. When starting an interview, I briefly introduce myself with something like,

How To Conduct Customer and Prospect Interviews (course)

Course 1.4: Customer Interviews | Creating a Uniform Structure for Your Customer Interviews

1.4. Creating a Uniform Structure for Your Customer Interviews Now you know WHO you’re talking to and WHAT you’ll be talking about, let’s move on to the structure. How will you structure your customer interviews? First, figure out how many people you’ll be interviewing and

How To Conduct Customer and Prospect Interviews (course)

Course 2.1: Customer Interviews | Building a Target Interview Subject List

2.1. Building a Target Interview Subject List Let’s recap. You know WHY customer interviews are important, you know WHO to ask, and you know HOW to plan your interviews. As we discussed in Part One, you should conduct around 20 interviews. Any fewer and you won’t get

How To Conduct Customer and Prospect Interviews (course)

Course 2.2: Customer Interviews | Building Your Cold Outreach Strategy

2.2. Building Your Cold Outreach Strategy You might be thinking -- 200 potential subjects? This is going to take a while. Don’t worry! In this video, you will learn the perfect COLD OUTREACH STRATEGY so that you save time and get the most out of your outreach. Start

How To Conduct Customer and Prospect Interviews (course)

Course 3.1: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 1-5

3.1. 15 Tips for Conducting Better Customer Interviews: Tips 1-5 So now that we’ve talked about how to set up interviews, let’s talk about how to do them, with 15 tips based on my experiences conducting customer interviews. Tip Number 1: Research the person you are interviewing.

How To Conduct Customer and Prospect Interviews (course)

Course 3.2: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 6-8

3.2. 15 Tips for Conducting Better Customer Interviews: Tips 6-8 In this video, we will review Tips #6-8. Tip #6: Create a comfortable environment. You don’t want your subject to feel like this is an interrogation. You want them to want to talk to you. Your interviews should

How To Conduct Customer and Prospect Interviews (course)

Course 3.3: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 9-15

3.3. 15 Tips for Conducting Better Customer Interviews: Tips 9-15 So far we’ve covered tips 1-9 for Conducting Better Customer Interviews. Tip #10 is: leave your beliefs at the door. This is something I’ve learned the hard way. Early on, when I was doing customer interviews, I’

How To Conduct Customer and Prospect Interviews (course)

Course 4.1: Customer Interviews | Analyzing Your Customer Interview Data

4.1. Analyzing Your Customer Interview Data So far, we’ve talked about planning your customer interviews, setting them up, and conducting them. Now that the interviews are over, what do you do? In this section, we’ll talk about summarizing and analyzing feedback. One of the first things to

How To Conduct Customer and Prospect Interviews (course)

Course 4.2: Customer Interviews | Improving Future Interviews

4.2. Improving Future Interviews Whether you ended up with actionable feedback or not, now is the time to start thinking about how to improve your customer interview process. Even though I’ve conducted countless rounds of interviews, I learn something new each time that makes my process just that

How To Conduct Customer and Prospect Interviews (course)

Course 4.3: Customer Interviews | Next Steps in the Customer Interview Process + Summary

4.3. Next Steps in the Customer Interview Process + Summary The final part of your wrap-up process should be figuring out what to do with the information you captured. For instance, you’ve already determined whether or not you have any valid takeaways from your initial set. Based on that,

PM

PM: Ep #3: What is the simplest prioritization framework for Product and Product Growth Teams?

Let's talk about the simplest prioritization framework for product managers and product-led growth teams. Effective prioritization is the key to building highly agile and effective teams. As a product manager, how do you decide what to build tomorrow? Should also take into account what you could make instead? Opportunity cost

PM

PM: Ep #2: Why removing product features is as important as building new ones?

PMs should not only know how to build new products, features, and capabilities but also when to remove them from the product. The goal of a product manager is to build and grow products that deliver consistent value to customers. It requires not only building new capabilities and features but

PM

PM: Ep #1: Why do so many enterprise products have bad User Interfaces and User Experiences?

Why there are so many badly designed enterprise products. And why it is often the case that the higher the price tag, the worse the product experience. When companies sell large contracts worth hundreds of thousands and millions of dollars, the sales process includes many stakeholders in the decision process.

GTM

1.9. How do we buy?

Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how

GTM

1.8. What is a Product?

A product is anything of value that could satisfy a want or need. In other words, a product is the means through which value is delivered to a customer. Any sophisticated business person knows that a product is only successful when customers succeed in achieving their objectives by using it.

GTM

1.7. How do you persuade people?

How do you persuade people? If the goal of marketing is to persuade people to think or to act in a certain way then how do marketers achieve this goal? Marketing is all about people so if you want to become better at marketing you want to understand human psychology.