It should come as no surprise that digital transformation is impacting every aspect of our society. In this book, we are guilty of referencing some of the

A product-led GTM strategy provides a new framework for how leading SaaS organizations think about taking products to market and acquiring, retaining, an

Peter Drucker, one of the most famous management consultants of the last century, once said: “You can’t manage what you can’t measure.”There is plenty o

A product-led GTM strategy requires a complete alignment of product, marketing, sales, and success teams in an organization. Key to this approach is being

A product-led GTM strategy is all about optimizing the customer acquisition process through personalized customer experiences and engagements. Designing

The customer lifecycle is a continuous process, and it’s challenging to rigidly define where the acquisition, adoption, retention, and expansion stages beg

Now let’s explore how a product-led GTM strategy affects the four major phases of the customer lifecycle: acquisition, adoption, re

Read Chapter 7: Changing customer expectations, along with consumerization of the business buying experience, are ushering in a new customer experi

Becoming a customer experience company is a challenging and continuous goal. You can — and should — always improve the customer ex

As we touched upon earlier in the book, the customer acquisition process in the on-premise and early SaaS eras was predominately sales-