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Marketing & Product Growth

Content Strategy: How to 10x Your Content Performance
Content Strategy

Content Strategy: How to 10x Your Content Performance

This article recaps this presentation on Content StrategyA great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something

  • Myk Pono
    Myk Pono
Myk Pono 15 Jun 2021 • 12 min read
Better than an MBA: 22 Great Books About Marketing
reading

Better than an MBA: 22 Great Books About Marketing

A friend of mine asked me which marketing-specific books I recommend. Here are 22 marketing books that teach you more about marketing than a fancy MBA: 1. Positioning by Al

  • Myk Pono
    Myk Pono
Myk Pono 3 Jun 2021 • 1 min read
Why I vote
personal

Why I vote

This post was originally published on Instagram. Why should we care to vote? As we go through our daily lives, it's difficult to see how voting impacts it. When you

  • Myk Pono
    Myk Pono
Myk Pono 30 Oct 2020 • 2 min read
Bringing Change To Organizations
productivity

Bringing Change To Organizations

To bring change to the organization you need the vision of how to do it. That’s why aligning an organization on vision and goals is the first thing you must focus on. Then, you need to use agility and accountability to succeed.

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    Myk Pono
Myk Pono 14 Aug 2020 • 7 min read
The Power of a Weekly Memo: How To Improve Your Productivity and Focus
productivity

The Power of a Weekly Memo: How To Improve Your Productivity and Focus

Writing weekly memos is a powerful habit that will raise your level of thinking and will improve your effectiveness. Your weekly memo is the way to clean your brain from everything that keeps you up at night.

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    Myk Pono
Myk Pono 30 Jul 2020 • 6 min read
Medium Business Model: 
A Publisher or a Platform?
Medium

Medium Business Model: A Publisher or a Platform?

Medium made it easy for anyone to publish and share content without the trouble of setting up and managing their own blog. But most importantly, it changed how we view content presentation and experience. Medium's simple and beautiful design made reading digital content fun and entertaining.

  • Myk Pono
    Myk Pono
Myk Pono 12 Jun 2020 • 9 min read
Mediafication: 
How Media Rewires The World
media

Mediafication: How Media Rewires The World

The main aim of this article is to show how the media facilitates economic growth of companies and individuals.

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    Myk Pono
Myk Pono 9 Jun 2020 • 34 min read
How To Conduct Customer and Prospect Interviews (Webinar)
webinar

How To Conduct Customer and Prospect Interviews (Webinar)

The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.

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    Myk Pono
Myk Pono 20 Jan 2020 • 2 min read
The Year in Review: 2019
personal

The Year in Review: 2019

The end of the year is a good time to reflect on what’s happened and plan for the next twelve months. I’ve never published my annual review before,

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    Myk Pono
Myk Pono 31 Dec 2019 • 10 min read
How Google Cloud can increase market share against Microsoft and AWS
companies

How Google Cloud can increase market share against Microsoft and AWS

Google's efforts to capture more of the large enterprise market is paying off, however, in order to effectively compete against Microsoft and AWS, Google needs to develop an enterprise go-to-market strategy as part of their DNA.

  • Myk Pono
    Myk Pono
Myk Pono 27 Dec 2019 • 8 min read
Ideal Customer Profile (ICP): 
How To Create A Comprehensive Customer Profile
Marketing Playbook

Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile

The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.

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    Myk Pono
Myk Pono 23 Jan 2019 • 42 min read
Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis
Marketing Playbook

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

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    Myk Pono
Myk Pono 15 Aug 2018 • 23 min read
Read This Before Hiring a VP of Anything
content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a

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    Myk Pono
Myk Pono 6 Aug 2018 • 3 min read
The 3 Angles to Every Corporate Story
Media Company

The 3 Angles to Every Corporate Story

Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will

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    Myk Pono
Myk Pono 2 Aug 2018 • 3 min read
Marketing Strategy Playbook (20 min video)
marketing

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings

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    Myk Pono
Myk Pono 27 Jul 2018 • 1 min read
Why Every Company is Now a Media Business
marketing

Why Every Company is Now a Media Business

This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to

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    Myk Pono
Myk Pono 24 Jul 2018 • 6 min read
Should SDRs Report to Marketing or Sales?
Sales funnel

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took

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    Myk Pono
Myk Pono 30 Apr 2018 • 1 min read
The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book
thought leadership

The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book

Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write

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    Myk Pono
Myk Pono 27 Feb 2018 • 45 min read
Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:
Marketing Playbook

Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:

Freemium and free trial are popular customer acquisition strategies with companies that use a product-led go-to-market strategy, meaning those that leverage their product as a leading go-to-market channel.

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    Myk Pono
Myk Pono 15 Jan 2018 • 28 min read
Understanding Customer Experience in SaaS
Freemium

Understanding Customer Experience in SaaS

Understanding Customer Experience in SaaS It seems every company these days is embracing a customer-centric strategy and talking about optimizing the customer experience. But it’s impossible to do either

  • Myk Pono
    Myk Pono
Myk Pono 15 Jan 2018 • 5 min read
Chapter 1: Welcome to the Customer Experience Era
product-led strategy

Chapter 1: Welcome to the Customer Experience Era

Any sophisticated product manager will tell you their product is only a success when their customers succeed by using it. Rightfully, they feel frustrated by lackluster adoption or usage of

  • Myk Pono
    Myk Pono
Myk Pono 15 Nov 2017 • 13 min read
Chapter 2: Defining Customer Experience
product-led strategy

Chapter 2: Defining Customer Experience

As we have seen, digital transformation makes it possible for companies to reimagine customer experience. Many industries have been disrupted by a new wave of companies that redesigned customer experience

  • Myk Pono
    Myk Pono
Myk Pono 13 Nov 2017 • 14 min read
Chapter 3: Show, Don’t Tell
product-led strategy

Chapter 3: Show, Don’t Tell

Nurture and Personalize Based on Product UsageSaaS companies must commit to boosting their customer experience to survive. A personalized customer experience is difficult to achieve for multiple reasons. Companies must

  • Myk Pono
    Myk Pono
Myk Pono 12 Nov 2017 • 10 min read
Chapter 4: Taking an Outside-In Perspective of the Customer Lifecycle
product-led strategy

Chapter 4: Taking an Outside-In Perspective of the Customer Lifecycle

In the beginning of the software revolution, and the early days of SaaS, the software development models resembled processes of the past century. These processes were based on concrete and

  • Myk Pono
    Myk Pono
Myk Pono 11 Nov 2017 • 8 min read
Chapter 5: Understanding the Whole Customer Journey
product-led strategy

Chapter 5: Understanding the Whole Customer Journey

Value (Golden) Features and Value GapThe customer lifecycle encompasses a complete company-customer relationship, from start to finish. In a sense, the customer lifecycle is like your complete life history, and

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    Myk Pono
Myk Pono 10 Nov 2017 • 13 min read
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