Build, market, and grow great products
Tested strategies and tactics for GTM and product-led growth.
Marketing Playbook
A structured series on the fundamentals of marketing — from first principles to execution.
Run Effective Customer and User Interviews
Content Strategy: How to 10x Your Content Performance
Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile
Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis
Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:
How to Design Marketing Campaigns: The Importance of Market Segmentation
Strategic Communication: How to Develop Strategic Messaging and Positioning
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
How To Track Customer Acquisitions:
Mastering Product Experience in SaaS with Product-Led Strategy
A comprehensive guide to product-led growth — from understanding customer experience to building a PLG organization, metrics, and go-to-market strategy. Read online, free.
Read the book →Most-Read Essays
How to Conduct Competitive Analysis
Strategic Communication: How to Develop Strategic Messaging and Positioning
Ideal Customer Profile (ICP): How to Create a Comprehensive Customer Profile
Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS
Why Every Company is Now a Media Business
Mastering Product Experience in SaaS with Product-Led Strategy
Why Do Companies Fail with Freemium?
Effective Value Messaging: The Definitive Guide
The Ultimate Thought Leadership: How to Write an Industry How-To Book
How to Design Lead Nurturing, Lead Scoring and Drip Email Campaigns
How to Conduct Customer Interviews
A complete framework for running interviews that yield real insights — from planning and recruiting to analysis. Used by product teams and founders at every stage.