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How To Conduct Customer and Prospect Interviews (course) Featured

How to Conduct Customer and Prospect Interviews

Table of Contents The course How To Conduct Customer and Prospect Interviews will help you and your organization design a powerful customer research strategy to know exactly who your customers are, what they want, and how you can deliver value to them. Key Goals and Objectives: 1. Help anyone to

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customer interviews

Course 0.1: Customer Interviews | Welcome and Introduction

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customer interviews

Course 0.2: Customer Interviews | Should You Listen To Your Customers?

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How To Conduct Customer and Prospect Interviews (course)

Course 0.3: Customer Interviews | Why Interview Your Customers?

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customer interviews

Course 0.4: Customer Interviews | How Customer Interviews Fit Into Your Marketing Process

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How To Conduct Customer and Prospect Interviews (course)

Course 1.1: Customer Interviews | The Key to Planning Successful Customer Interviews

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How To Conduct Customer and Prospect Interviews (course)

Course 1.2: Customer Interviews | Finding the Right Interview Subjects

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How To Conduct Customer and Prospect Interviews (course)

Course 1.3: Customer Interviews | Planning Your Interview Questions

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How To Conduct Customer and Prospect Interviews (course)

Course 1.4: Customer Interviews | Creating a Uniform Structure for Your Customer Interviews

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How To Conduct Customer and Prospect Interviews (course)

Course 2.1: Customer Interviews | Building a Target Interview Subject List

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How To Conduct Customer and Prospect Interviews (course)

Course 2.2: Customer Interviews | Building Your Cold Outreach Strategy

How To Conduct Customer and Prospect Interviews (course)

Course 3.1: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 1-5

How To Conduct Customer and Prospect Interviews (course)

Course 3.2: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 6-8

How To Conduct Customer and Prospect Interviews (course)

Course 3.3: Customer Interviews | 15 Tips for Conducting Better Customer Interviews: Tips 9-15

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How To Conduct Customer and Prospect Interviews (course)

Course 4.1: Customer Interviews | Analyzing Your Customer Interview Data

How To Conduct Customer and Prospect Interviews (course)

Course 4.2: Customer Interviews | Improving Future Interviews

How To Conduct Customer and Prospect Interviews (course)

Course 4.3: Customer Interviews | Next Steps in the Customer Interview Process + Summary

PM

PM: Ep #3: What is the simplest prioritization framework for Product and Product Growth Teams?

Let's talk about the simplest prioritization framework for product managers and product-led growth teams. Effective prioritization is the key to building highly agile and effective teams. As a product manager, how do you decide what to build tomorrow? Should also take into account what you could make instead? Opportunity cost

PM

PM: Ep #2: Why removing product features is as important as building new ones?

PMs should not only know how to build new products, features, and capabilities but also when to remove them from the product. The goal of a product manager is to build and grow products that deliver consistent value to customers. It requires not only building new capabilities and features but

PM

PM: Ep #1: Why do so many enterprise products have bad User Interfaces and User Experiences?

Why there are so many badly designed enterprise products. And why it is often the case that the higher the price tag, the worse the product experience. When companies sell large contracts worth hundreds of thousands and millions of dollars, the sales process includes many stakeholders in the decision process.

GTM

1.9. How do we buy?

Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how

GTM

1.8. What is a Product?

A product is anything of value that could satisfy a want or need. In other words, a product is the means through which value is delivered to a customer. Any sophisticated business person knows that a product is only successful when customers succeed in achieving their objectives by using it.

GTM

1.7. How do you persuade people?

How do you persuade people? If the goal of marketing is to persuade people to think or to act in a certain way then how do marketers achieve this goal? Marketing is all about people so if you want to become better at marketing you want to understand human psychology.

GTM

1.6. What is marketing?

So, what is marketing? Is it a strategy or technique to manipulate people into buying products and services? That's what many people think. However, marketing is not about tricky or shady tactics to get people to buy something. On a high level, marketing is a function of how an organization,

GTM 101

1.5. What is the market?

A discussion about marketing would be incomplete without explaining what we mean by the market. The market is a system where parties exchange value. The earliest markets in history were set up as exchanges of goods. With the invention of money, value exchange became easier to execute. Money brought liquidity