Myk Pono | Marketing & Product Growth

Medium Business Model: A Publisher or a Platform?

Medium made it easy for anyone to publish and share content without the trouble of setting up and managing their own blog. But most importantly, it changed how we view content presentation and experience. Medium's simple and beautiful design made reading digital content fun and entertaining.

media

Mediafication: How Media Rewires The World

The main aim of this article is to show how the media facilitates economic growth of companies and individuals.

webinar

How To Conduct Customer and Prospect Interviews (Webinar)

The success of your product, marketing, sales, customer success, and go-to-market strategies depends on frequent and insightful conversations with your customers. In this webinar, you will learn how to plan, set up, conduct, and analyze customer interviews to extract actionable insights.

personal

The Year in Review: 2019

The end of the year is a good time to reflect on what’s happened and plan for the next twelve months. I’ve never published my annual review before,

companies

How Google Cloud can increase market share against Microsoft and AWS

Google's efforts to capture more of the large enterprise market is paying off, however, in order to effectively compete against Microsoft and AWS, Google needs to develop an enterprise go-to-market strategy as part of their DNA.

Marketing Playbook

Ideal Customer Profile (ICP): How To Create A Comprehensive Customer Profile

The goal of this article is to show how to create a 360-view of your customer and what characteristics you should consider when selecting your ideal customer profile and persona.

Marketing Playbook

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysis

In this guide, you will learn how to conduct a competitive analysis: understand market trends, identify your competitors, evaluate opportunities, analyze threats to your organization, and adjust your go-to-market and positioning strategy accordingly.

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a

Media Company

The 3 Angles to Every Corporate Story

Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will

marketing

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings

marketing

Why Every Company is Now a Media Business

This article was originally published on Forbes. Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to

Sales funnel

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took

thought leadership

The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book

Process, Tips, Hacks, Resources... Table of Contents Introduction Part 1: Development: Why, Who, and What? Start with Why: Why are you writing the book? / why do you want to write

Marketing Playbook

Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:

Freemium and free trial are popular customer acquisition strategies with companies that use a product-led go-to-market strategy, meaning those that leverage their product as a leading go-to-market channel.

Freemium

Understanding Customer Experience in SaaS

Understanding Customer Experience in SaaS It seems every company these days is embracing a customer-centric strategy and talking about optimizing the customer experience. But it’s impossible to do either

product-led strategy

Chapter 1: Welcome to the Customer Experience Era

Any sophisticated product manager will tell you their product is only a success when their customers succeed by using it. Rightfully, they feel frustrated by lackluster adoption or usage of

product-led strategy

Chapter 2: Defining Customer Experience

As we have seen, digital transformation makes it possible for companies to reimagine customer experience. Many industries have been disrupted by a new wave of companies that redesigned customer experience

product-led strategy

Chapter 3: Show, Don’t Tell

Nurture and Personalize Based on Product UsageSaaS companies must commit to boosting their customer experience to survive. A personalized customer experience is difficult to achieve for multiple reasons. Companies must

product-led strategy

Chapter 4: Taking an Outside-In Perspective of the Customer Lifecycle

In the beginning of the software revolution, and the early days of SaaS, the software development models resembled processes of the past century. These processes were based on concrete and

product-led strategy

Chapter 5: Understanding the Whole Customer Journey

Value (Golden) Features and Value GapThe customer lifecycle encompasses a complete company-customer relationship, from start to finish. In a sense, the customer lifecycle is like your complete life history, and

product-led strategy

Chapter 6: From Silos to a Cross-functional Focus on Customer Experience

As we touched upon earlier in the book, the customer acquisition process in the on-premise and early SaaS eras was predominately sales-driven. Sales teams were primarily responsible for driving revenue.

product-led strategy

Chapter 7: From a Traditional Go-To-Market to a Product-led Go-To-Market Strategy

Becoming a customer experience company is a challenging and continuous goal. You can — and should — always improve the customer experience; it’s not something you can achieve and put aside.

product-led strategy

Chapter 8: Product-led Go-To-Market Strategy Overview

Changing customer expectations, along with consumerization of the business buying experience, are ushering in a new customer experience era in SaaS (enterprise software). In Part II, we outlined primary factors

product-led strategy

Chapter 9: Driving Customer Acquisition and Adoption with a Product-Led Strategy

Now let’s explore how a product-led GTM strategy affects the four major phases of the customer lifecycle: acquisition, adoption, retention, and expansion. First, we will explore the initial phases

product-led strategy

Chapter 10: Product-led Customer Retention and Expansion

The customer lifecycle is a continuous process, and it’s challenging to rigidly define where the acquisition, adoption, retention, and expansion stages begin and end. Often, we associate customer retention with the renewal event — when a customer renews their subscription. But the process of

Subscribe to Myk Pono