content distribution - Myk Pono

Myk Pono

Subscribe

content distribution

A collection of 6 posts

Content Strategy: How to 10x Your Content Performance

Content Strategy

Content Strategy: How to 10x Your Content Performance

A great product is easily lost in the sea of internet distractions vying for attention. It’s not enough to simply build something and launch it. Brand identity - who you are, what you value, and why - is what attracts people to your business and what makes them stick

Read This Before Hiring a VP of Anything

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/]. A media company requires a new set of skills from its directors and

The 3 Angles to Every Corporate Story

The 3 Angles to Every Corporate Story

Every company is now a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/] and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise

Marketing Strategy Playbook (20 min video)

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are

Why Every Company is Now a Media Business

Why Every Company is Now a Media Business

This article was originally published on Forbes [https://www.forbes.com/sites/theyec/2018/05/31/why-every-company-is-now-a-media-business/#35b320e265f6] . Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel

Content Strategy

How To Design Prospect Interviews

In the previous post [https://www.mykpono.com/the-hack-to-high-value-content-hint-prospect-interviews/], we discussed why interviewing your prospects is an effective strategy to generate quality content. Hopefully, this idea was planted, and now you want to know how to get started. Carefully select 10–20 decision makers who fit your target audience Your