Sales funnel - Myk Pono

Myk Pono

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Sales funnel

A collection of 3 posts

Should SDRs Report to Marketing or Sales?

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is a 5-min video that explains why I believe SDRs should be reporting to marketing. I believe SDRs

What is Next in the Sales Enablement Industry?

What is Next in the Sales Enablement Industry?

Over the last couple of years, I have counseled/advised a dozen companies in the sales enablement industry. This article is an attempt to understand how the industry might change in the near future. NOTE: I’m neither working for, nor advising any company in the sales enablement market, nor

How To Track Customer Acquisitions:

Marketing Playbook Featured

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.