My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is a 5-min video that explains why I
Sales funnel
A collection of 3 posts
What is Next in the Sales Enablement Industry?
Over the last couple of years, I have counseled/advised a dozen companies in the sales enablement industry. This article is an attempt to understand how the industry might change in the near future. NOTE: I’m neither working for,
How To Track Customer Acquisitions:
This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.
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