This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type of problems (active, passive, latent) Values (functional,
This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is SaaS (or enterprise) companies at any growth
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