marketing campaigns - Myk Pono

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marketing campaigns

A collection of 2 posts

Marketing Strategy Playbook (20 min video)

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are

How to Design Marketing Campaigns: The Importance of Market Segmentation

Marketing Playbook

How to Design Marketing Campaigns: The Importance of Market Segmentation

This article shares the process involved in designing successful marketing campaigns. The goal is to outline practical strategies and tactics that are vital in launching high ROI marketing campaigns. Its primary focus is SaaS (or enterprise) companies at any growth stage. Even experienced marketing teams should be able to find