sales - Myk Pono

Myk Pono

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sales

A collection of 2 posts

Read This Before Hiring a VP of Anything

content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A media company requires a new set of skills from its directors and VPs. While domain expertise is

Should SDRs Report to Marketing or Sales?

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is a 5-min video that explains why I believe SDRs should be reporting to marketing. I believe SDRs