marketing Marketing Strategy Playbook (20 min video) This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type
strategic messaging Strategic Communication: How to Develop Strategic Messaging and Positioning How to Develop Strategic Messaging and Positioning *This article was first published on Medium. * This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies