This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile Pains Behaviors Roles in buying process Day in live Current technology stack Current feelings and perceptions Type of problems (active, passive, latent) Values (functional,
How to Develop Strategic Messaging and Positioning This article was first published on Medium. This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition,
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