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positioning

A collection of 2 posts
Marketing Strategy Playbook (20 min video)
marketing

Marketing Strategy Playbook (20 min video)

This video walks you thorugh creating effective marketing playbook. Marketing playbook consist of: 1. Customer profile * Pains * Behaviors * Roles in buying process * Day in live * Current technology stack * Current feelings and perceptions * Type of problems (active, passive, latent) * Values (functional, business, individual, inspirational) * Triggers, Ability, Motivations to buy * Who are
Jul 27, 2018 1 min read
Strategic Communication: How to Develop Strategic Messaging and Positioning
Members only
strategic messaging Featured

Strategic Communication: How to Develop Strategic Messaging and Positioning

Dec 14, 2016 35 min read
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