This video walks you thorugh creating effective marketing playbook.
Marketing playbook consist of:
1. Customer profile
* Pains
* Behaviors
* Roles in buying process
* Day in live
* Current technology stack
* Current feelings and perceptions
* Type of problems (active, passive, latent)
* Values (functional, business, individual, inspirational)
* Triggers, Ability, Motivations to buy
* Who are
