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Media Company

A collection of 3 posts
Read This Before Hiring a VP of Anything
content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/]. A media company requires a new set of skills from its directors and
Aug 6, 2018 3 min read
The 3 Angles to Every Corporate Story
Media Company

The 3 Angles to Every Corporate Story

Every company is now a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/] and that's why almost every corporate function must participate in content creation. Your organization can produce three categories of content -- and will benefit greatly by doing so. 1. Industry Expertise: Content related to product or service expertise
Aug 2, 2018 3 min read
Why Every Company is Now a Media Business
marketing

Why Every Company is Now a Media Business

This article was originally published on Forbes [https://www.forbes.com/sites/theyec/2018/05/31/why-every-company-is-now-a-media-business/#35b320e265f6] . Today, the battle for attention is brutal. Audiences are exposed to a tremendous amount of content and an unprecedented number of ways to consume it. Traditional media was the first to feel
Jul 24, 2018 6 min read
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