Every company is now a media company and that's why almost every corporate function must participate in content creation. Your organization can produce t

Table of ContentsIntroductionPart 1: Development: Why, Who, and What?Start with Why: Why are you writing the book? / why do you want to write a book?

We live in an over-communicated society.Everyone writes these days (myself included). We no longer respond to the content the way we did just 3–5 years