Collection

GTM

10 essays
Newest
10 essays

Featured essay

[free course] Customer and User Interviews

This course on effective customer and user interviews provides entrepreneurs and product teams with essential strategies for conducting interviews that yield valuable insights.

Dec 2024 1 min read
Read essay
[free course] Customer and User Interviews
1.9. How do we buy?
GTM

1.9. How do we buy?

Oct 2022 · 4 min read
1.8. What is a Product?
GTM

1.8. What is a Product?

Oct 2022 · 11 min read
1.7. How do you persuade people?
GTM

1.7. How do you persuade people?

Oct 2022 · 3 min read
1.6. What is marketing?
GTM

1.6. What is marketing?

Oct 2022 · 2 min read
1.5. What is the market?
GTM 101

1.5. What is the market?

Oct 2022 · 11 min read
1.4. Marketing is the most important function in the company.
GTM 101

1.4. Marketing is the most important function in the company.

Oct 2022 · 4 min read
1.3. The two primary functions of business: innovation + marketing
GTM 101

1.3. The two primary functions of business: innovation + marketing

Oct 2022 · 2 min read
1.2. How do you create a customer?
GTM 101

1.2. How do you create a customer?

Oct 2022 · 7 min read
1.1. The purpose of business is to create a customer.
GTM 101

1.1. The purpose of business is to create a customer.

Oct 2022 · 4 min read

Related collections

Marketing Playbook Product-Led Growth GTM 101 Customer Interviews PLG Book