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customer acquisition

3 essays

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3 essays

Featured essay

Freemium vs Free Trial vs Hybrid Customer Acquisition Model in SaaS:

Freemium and free trial are popular customer acquisition strategies with companies that use a product-led go-to-market strategy, meaning those that leverage their product as a leading go-to-market channel.

Jan 2018 28 min read

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Freemium

Understanding Customer Experience in SaaS

Jan 2018 · 5 min read

Marketing Playbook

How To Track Customer Acquisitions:

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process.

Jun 2016 · 25 min read