content marketing Read This Before Hiring a VP of Anything This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company. A
Sales funnel Should SDRs Report to Marketing or Sales? My friend Ben Sardella, Co-Founder of OutboundWorks, recently posed the question on Linkedin: What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is