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sales

A collection of 2 posts
Read This Before Hiring a VP of Anything
content marketing

Read This Before Hiring a VP of Anything

This is the third article in a series of articles on why every company is a media company today and what that means for organizations. Today, every company is a media company [https://www.mykpono.com/why-every-company-is-now-a-media-business/]. A media company requires a new set of skills from its directors and
Aug 6, 2018 3 min read
Should SDRs Report to Marketing or Sales?
Sales funnel

Should SDRs Report to Marketing or Sales?

My friend Ben Sardella [https://www.linkedin.com/in/bensardella/], Co-Founder of OutboundWorks [http://www.outboundworks.com], recently posed the question on Linkedin: > What department does Sales Development report to at your company - Sales or Marketing? The discussion took off. Here is a 5-min video that explains why I
Apr 30, 2018 1 min read
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