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buying

A collection of 1 post
1.9. How do we buy?
GTM

1.9. How do we buy?

Companies are obsessed with building effective sales strategies and processes. The goal is to ensure that the company can scale faster and sell more efficiently. The danger comes when we try to optimize the sales process without understanding how customers buy or prefer to buy. Marketers need to rethink how
Oct 2, 2022 4 min read
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