Marten, not really.

The purposes of these interviews is to write great content, get ideas, and positioning your company as leaders by associating yourself with…

Marten, not really. Building buyer persona recquires a lit different process. Earlier, I wrote a detailed guide on creating effective value messaging and it includes creating buying personas.

The purposes of these interviews is to write great content, get ideas, and positioning your company as leaders by associating yourself with industry experts. Also, it is a hack of how to get into new business without being pushy.

Effective Value Messaging: The Definitive Guide
How to design and implement effective strategic messaging